Most tourist guides are brilliant at what they do — but invisible online. This workshop changes that.
You’ve got years of experience, great stories, and happy clients. But if agencies can’t find you and travellers don’t know you exist, you’re leaving bookings on the table. This 2-day hands-on workshop gives you the practical tools to build a professional online presence and create content that works — even if you’ve never posted consistently before.
Using AI-powered tools, you’ll learn how to write compelling profile descriptions, design eye-catching visuals, plan what to post, and build credibility online — so you become the guide that gets remembered, recommended, and rebooked.
This course may qualify as a LEARN activity under STB’s LEARN + DO framework for tourist guide licence renewal. Contact us to confirm eligibility.
By the end of the workshop, you’ll know how to combine strategy, creativity, and AI tools to produce content that is more purposeful, engaging, and efficient to create.

Branding & Digital Marketing Strategist Founder of Neu Entity, a branding and marketing agency that has served 300+ clients across Singapore since 2014. With a team of 20+ consultants and creatives, Ferdaus has delivered award-winning campaigns for brands including Red Cross, Mediacorp, MOE, and HP. Recognised as a Top Branding Company in Singapore by Clutch, he brings practitioner-level expertise into every session.

Joseph Goh is an internationally award-winning Singapore-based architectural and interior photographer, recognised for crafting refined visual narratives of spaces and design. As a Fujifilm X-Photographer and Director of Infinitude, he brings over 23 years of experience across design, advertising, marketing, and photography, alongside a strong commitment to education and mentorship.
Class Dates
25 Apr & 2 May
Class Timing
9am to 6pm
Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!
Class Dates
24 & 31 May
Class Timing
9am to 6pm
Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!
Class Dates
26 Apr & Sun 3 May
Class Timing
9am to 6pm
Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!
Class Dates
4–5 May
Class Timing
9am to 6pm
Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!
Class Dates
7–8 May
Class Timing
9am to 6pm
Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!
Class Dates
21–22 May
Class Timing
9am to 6pm
Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!
Class Dates
4–5 Jun
Class Timing
9am to 6pm
Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!
39A Bussorah St, Singapore 199457
Nearest Mrt: Bugis
✔️ $240 — For Singaporeans aged 40 and above (SkillsFuture claimable)
✔️ $400 — For Singaporeans aged 21 to 39 or PRs (SkillsFuture claimable)
Company-sponsored learners and foreigners may refer to the detailed fee breakdown below.
Classroom
2 Days (9AM to 6PM)
19 Sept 2025 - 10 Aug 2027
Content Development & Strategy (TGS-2025059319)
English
WSQ
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