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Content Creation & Strategy For Tourist Guides

Build an online presence that makes travellers choose you.

About this class

Most tourist guides are brilliant at what they do — but invisible online. This workshop changes that.

You’ve got years of experience, great stories, and happy clients. But if agencies can’t find you and travellers don’t know you exist, you’re leaving bookings on the table. This 2-day hands-on workshop gives you the practical tools to build a professional online presence and create content that works — even if you’ve never posted consistently before.

Using AI-powered tools, you’ll learn how to write compelling profile descriptions, design eye-catching visuals, plan what to post, and build credibility online — so you become the guide that gets remembered, recommended, and rebooked. 

This course may qualify as a LEARN activity under STB’s LEARN + DO framework for tourist guide licence renewal. Contact us to confirm eligibility.

You’ll learn how to:

  • Build a professional online profile that makes agencies remember you
  • Stop guessing what to post — get a simple content system made for guides
  • Use AI tools to write captions, descriptions, and bios in minutes
  • Turn your tours and experiences into content that attracts direct bookings
  • Grow referrals and stay visible between tours

By the end of the workshop, you’ll know how to combine strategy, creativity, and AI tools to produce content that is more purposeful, engaging, and efficient to create.

Our Trainers:

Ferdaus Amzah

Branding & Digital Marketing Strategist Founder of Neu Entity, a branding and marketing agency that has served 300+ clients across Singapore since 2014. With a team of 20+ consultants and creatives, Ferdaus has delivered award-winning campaigns for brands including Red Cross, Mediacorp, MOE, and HP. Recognised as a Top Branding Company in Singapore by Clutch, he brings practitioner-level expertise into every session.

Joseph Goh

Joseph Goh is an internationally award-winning Singapore-based architectural and interior photographer, recognised for crafting refined visual narratives of spaces and design. As a Fujifilm X-Photographer and Director of Infinitude, he brings over 23 years of experience across design, advertising, marketing, and photography, alongside a strong commitment to education and mentorship.

Upcoming dates:

Saturdays

Class Dates
25 Apr & 2 May

Class Timing
9am to 6pm

Interest Application

Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!

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Saturdays

Class Dates
24 & 31 May

Class Timing
9am to 6pm

Interest Application

Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!

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Sundays

Class Dates
26 Apr & Sun 3 May

Class Timing
9am to 6pm

Interest Application

Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!

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Mon-Tue

Class Dates
4–5 May

Class Timing
9am to 6pm

Interest Application

Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!

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Thu-Fri

Class Dates
7–8 May

Class Timing
9am to 6pm

Interest Application

Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!

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Thu-Fri

Class Dates
21–22 May

Class Timing
9am to 6pm

Interest Application

Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!

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Thu-Fri

Class Dates
4–5 Jun

Class Timing
9am to 6pm

Interest Application

Your information will only be used for course-related communication. We’ll get back to you soon. Thank you!

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Venue:

39A Bussorah St, Singapore 199457
Nearest Mrt: Bugis 

Course Fees:

✔️ $240 — For Singaporeans aged 40 and above (SkillsFuture claimable)
✔️ $400 — For Singaporeans aged 21 to 39 or PRs (SkillsFuture claimable)

Company-sponsored learners and foreigners may refer to the detailed fee breakdown below.

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FAQ

Yes. You may use SkillsFuture Credit to offset the course fees. Credits are eligible for Singaporeans aged 25 and above. Check your balance at MySkillsFuture.
No prior experience needed. This workshop is designed for tourist guides at any level — whether you’re new to social media or just unsure what to post.
Your own laptop (Apple or Windows) and your phone. We’ll be working on real content for your actual profile during the workshop.
Yes. By the end of Day 2, you’ll have a completed profile, a content plan, and ready-to-use posts — not just notes.
This workshop is open to all licensed tourist guides — freelance or agency-based.

Course Details:

Mode of training

Classroom

Duration

2 Days (9AM to 6PM)

Funding Validity

19 Sept 2025 - 10 Aug 2027

Module

Content Development & Strategy (TGS-2025059319)

Language:

English

Certifications

WSQ

Main Office
One Commonwealth, #09-28
Singapore 149544

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